I decided to take a look at some inspired health care brands that are related to healthcare and I tried to find some that related to heart attacks and those type of health conditions too, to use as research for my first aid app idea.
This brand takes a more friendly approach with its logo, due to the use of the hand written style typography. I like this approach to the branding, it gives a sense of ease to the audience, like everything is going to be alright, easing their stress. This makes a heavy, serious situation feel friendly and calm. The use of the white and red is fitting due to the topic of the brand.
I have looked at this foundation previously and I love this brands overall image and style. The monogram is line based making it simple, clean and easy to read and understand. The inclusion of the heart as well as the line tells the audience that this is a heart based organisation and shows that it is surrounding the topic of healthcare very clearly. I love the the modifications they made to their word mark in the typography, the accents on the B, H and F really stand out and add a fun personality to the brands overall image; the two pair well together. I have noticed that the used of the colour red is popular when it comes to these organisations.